Iceland has been no stranger to the global spotlight. Be it from glaciers melting or volcanoes erupting, this Scandinavian country has always made its way to worldwide popularity. In other cases, the reason for this has been its extraordinary advertising style, which has largely challenged the boundaries of the comfort zone of viewers, listeners, and network users alike.
Once again, it has managed to grab multimedia attention and gain rapid popularity by attracting none other than Mark Zuckerberg himself.
This was done through the spread of an Icelandic marketing masterpiece made by Inspired by Iceland and created as a parody of Facebook’s announcement to rebrand to Meta last week. The ad openly makes fun of the original Meta proposed by Zuckerberg. Unlike its target, however, the Icelandic Tourist Board is not trying to sell an idea of a beautiful but vague future but wants to draw people to the present. By venerating its existent attractions and magnetic landscapes: from glaciers to volcanoes and all in between.
“Today I want to talk about a revolutionary approach on how to connect our world without being super weird. Some said it’s not possible. Some said it’s out of reach. To them we say it’s already here” says Zack Mossbergson who purposefully resembles Mark Zuckerberg in both manner and appearance.
He utters these words while pointing with his hand to a typical snowy Icelandic landscape. The Icelandic Tourist Board’s promotional clip continues confidently forward with Zuckerberg’s Metaverse parody: “It’s completely immersive. With water that’s wet, and humans to connect to,” Mossbergson says.
Surprisingly enough, Zuckerberg got the memo and even commented under Inspired by Iceland’s original Facebook post. Safe to say he took it nicely!
Feeling Inspired by ‘Icelandverse’? If so, why not go ahead and book one of our many Guided Tours and get to experience the wonders of this mystical galaxy yourself.